Hernan Pelassini, Nextive’s CTO, will be participating in the “Do’s & Don’ts of building a mobile game” meetup hosted by PapayaMobile this Thursday July 28th, 6:30-9:30pm, @pariSoma lofts. 169 11th St., San Francisco.

Topics will be the following:

1. Game Development: Why mobile? Where to start? Fragmentation in that market (as compared to iOS)? Virality - how do we measure it?
2. Marketing/Distribution: What do I do with my game after I’ve made it? Big Players can cross promote, what should/can the small players do? Where can I get the most exposure for my game?
3. Monetization: Freemium vs paid models? iOS/Android? Where do I make more money? How do I make money? Which business models work? Which don’t work? What to integrate into my game?
4. Learn from our mistakes: If I could rewind time, what would I do differently? What not to do? What failed? What didn’t work? Things to avoid - back to the future.

Come join us for a night of drinks, learnings, questions, and networking fun! (and someone asking our panelists any scary/embarassing questions about building mobile games!)

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